Archive: March 2017

Brands in #Crisis Get Back to Business with Strategic Social Media

The #crisis communications contingency plan was in full force for PricewaterhouseCoopers at the Academy Awards, as the wrong film was mistakenly announced as the Best Picture winner. Late into the night, senior level executives scrambled to ascertain exactly what happened – and who was responsible. By the following morning, the U.K. accounting goliath released a […]