How to Act Fast During a Communications Crisis

Editor’s Note: This post first appeared on O’Dwyers PR. Find the full story at

It’s been a tough few weeks for brands.

Blue Bell ice cream was victim of a moronic prank when a young woman thought it would be funny to open a carton, lick the ice cream, close it back up and return it to the grocery store freezer; and L Brands CEO Les Wexner—parent company of retailers Victoria’s Secret and Bath & Body Works—was linked to disgraced financier Jeffrey Epstein.

Truth of the matter is, scenarios that jeopardize brand reputations are reported on every week. Read more at

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