Tag: paid media

Thoughts From VidCon (Part 1): Avoiding the Trap of Influencer Marketing

Thoughts From VidCon Part 1: Avoiding the Trap of Influencer Marketing  Authors note:  In July, I was among the lucky few (thousands!) of professionals to descend upon Anaheim, California for the 10th annual VidCon. VidCon is “the world’s largest celebration of online video and digital creators” – one part fan experience, one part creator summit, […]

Burger King’s Paid Social Campaign Spices Up Twitter

As a self-diagnosed social media addict, it should come as no surprise that I was scrolling through my Twitter feed for the 100th time the other day when I stumbled upon a tweet from a user I didn’t recognize. The user’s name was Alyssa, and she had taken to Twitter to gripe about Wendy’s removing […]