Tag: social media

The Not-So Hidden Problems with Twitter’s New Hidden Replies Feature

On Sept. 19, 2019, Twitter announced the U.S. rollout of its newest feature: Hidden Replies. Billed by the social media platform as a mechanism to control users’ conversations and limit hate speech, the feature essentially works like a worn-out eraser for messy replies users want to remove from their Twitter threads. Of course, when you […]

Thoughts From VidCon (Part 1): Avoiding the Trap of Influencer Marketing

Thoughts From VidCon Part 1: Avoiding the Trap of Influencer Marketing  Authors note:  In July, I was among the lucky few (thousands!) of professionals to descend upon Anaheim, California for the 10th annual VidCon. VidCon is “the world’s largest celebration of online video and digital creators” – one part fan experience, one part creator summit, […]

Measuring Social Media Success: 1 reason to support Instagram No Like testing

Testing. 1,2,3… is this thing on? Last week, I decided to focus more of my Instagram posts on Stories rather than the Feed. During a week-long vacation to Hawk’s Nest, Connecticut, a small beach haven near the Long Island Sound, I decided to post a photo of my escape from Center City, Philadelphia, not to […]

Social Media Trends To Expect in 2019

Another year has come to pass, which means it is time for a D+P tradition: looking into our crystal ball to uncover the social media trends that will impact the way users and brands use these platforms in 2019. In some ways, it feels like social media is a tale as old as time, but […]

The Devine+Partners Intern Experience

Ever wonder what it would be like to work in a public relations firm? Wonder no longer! Our stellar summer interns gave us the scoop on their experience joining the D+P team. Check out what they have to say about their experiences interning with us this. Now we’re on the hunt to find our next […]

Rest Easy Podcast: How To Flourish with Facebook’s New Rules

It’s a new year, so we’re rolling out a new way to share our thoughts, tips and tricks – podcast-style. Don’t worry, your regularly-scheduled D+P blog content isn’t going anywhere, but we’re excited to share this with our readers. This is Rest Easy, a podcast about digital media trends that keep the professionals up at […]

Burger King’s Paid Social Campaign Spices Up Twitter

As a self-diagnosed social media addict, it should come as no surprise that I was scrolling through my Twitter feed for the 100th time the other day when I stumbled upon a tweet from a user I didn’t recognize. The user’s name was Alyssa, and she had taken to Twitter to gripe about Wendy’s removing […]

Cluttered Twitter Feeds and the Rise of Unconventional Content

Twitter may have a profitability issue, but there’s no arguing that the social media platform is heavily utilized by brands, news outlets and individuals alike. Since the digital communications app thrives on immediacy, it’s no surprise that Twitter serves as a news source for a large portion of Americans. And, while news distribution may only […]

Promoting the Parkway

It’s a fun memory. The event was the Philadelphia chapter of the American Institute of Architects’ Beaux-Arts Ball. It was in October, near Halloween. There was a combined group from the Philadelphia Convention and Visitors Bureau (where I was working) and Philadelphia magazine, each of us holding high a green sign attached to the top of […]

Brands in #Crisis Get Back to Business with Strategic Social Media

The #crisis communications contingency plan was in full force for PricewaterhouseCoopers at the Academy Awards, as the wrong film was mistakenly announced as the Best Picture winner. Late into the night, senior level executives scrambled to ascertain exactly what happened – and who was responsible. By the following morning, the U.K. accounting goliath released a […]