Success Through Storytelling
Content Creation Public Relations

Success Through Storytelling

By Alyssa Zinar

Story telling is ingrained in almost every aspect of life – from listening to bedtime stories our parents told us as children to experiencing epic stories come to life through books, film, television, music and more.

For public relations professionals, storytelling is at the heart of what we do. We work with brands and organizations to help craft and deliver the stories of their businesses. Along the way we get to meet and hear from some really inspiring and amazing people.

Today, April 27, is National Tell a Story Day, and if we’re being honest, we couldn’t pick just one to tell. Take a look below to read through a small selection of stories we were able to help our clients tell in the media over the past few weeks.

Goods News

Music brings people together. Reach Cyber Charter School music teacher Andy Williams has created an innovative way to connect students across Pennsylvania through song. Check out his work featured on the FOX43 evening news here.

When the world shut down last year because of the pandemic, the National Shrine of St. Elizabeth Ann Seton decided it was time to reach outward. The Shrine created a prayer hotline last April that has proven so successful, it plans to continue well after COVID-19 has receded. Read more from the Catholic Review here.

The Salvation Army gets a lot of media attention around Christmas due to its annual Red Kettle fundraising efforts. But the organization’s work goes on year-round in ways that many people don’t realize. This page one story in the Philadelphia Inquirer highlighted what The Salvation Army in Philadelphia is doing to help victims of human trafficking.

Personal Stories

Bob Reiss, a direct-support professional and staff mentor at Woods Services, was featured in the Philadelphia Inquirer telling the story about his decision to share a home with Benjamin Tucker, a former Woods resident whom Bob has provided care to for five years. This was done through a program called LifeShare. The two men now live together as a family. Read their story here.

New Beginnings

MidLantic Urology recently opened a $3 million urology surgery center in Wayne, Pa., and the Philadelphia Business Journal published details about the new Class C facility. Read more here.

At D+P, our storytelling extends beyond written publications. Check out our video series Rest Easy for interviews with D+P clients about their work and more.

In the words of Lin Manuel Miranda in Hamilton, “Who lives, who dies, who tells your story?” Let D+P tell your story. Drop us a line at to see how our team can work with you on developing, refining and telling your organization’s stories.

Alyssa Zinar

Alyssa Zinar

In her role as Associate Vice President and Senior Digital News Producer, Alyssa provides client strategy and support, manages social media pages, and engages in media outreach, strategic communications, event planning, in-depth research and video content creation.