What’s In and Out: 2024 PR Trends
Content Creation Influencers Public Relations

What’s In and Out: 2024 PR Trends

By Alyssa Zinar

It’s clear that In and Out list content is so “In” thus far in 2024. A quick scroll of Instagram and TikTok timelines right now shows that while formal New Year resolutions may be so last year, setting goals to better yourself during this clean slate of the New Year is still very on trend.

A new year also means new opportunities in business, a chance to try new strategies and achieve new goals. So, what’s in and what’s out for public relations and communications in 2024?


  • Data
  • Creating, publishing and owning your brand’s content and news
  • LinkedIn as a platform for storytelling
  • Less formal pitches
  • Working with the right content creators instead of the biggest
  • Even shorter short-form video content
  • Oxford commas


  • Overusing press releases as a media strategy
  • Unnecessary jargon
  • Meetings that could be emails
  • Expecting immediate results
  • Unchecked and unedited AI-generated content

Need help developing or executing a communications plan to start the New Year on the right foot? Email us at resteasy@devinepartners.com to see how the Devine + Partners team can support your goals this year and beyond. To stay updated with other industry insights and D+P happenings, join our email list.

Devine + Partners is a public relations agency based in Philadelphia. We offer a full range of communications services – from message and content development and media relations to issues management and employee and community engagement.

Alyssa Zinar

Alyssa Zinar

In her role as Associate Vice President and Senior Digital News Producer, Alyssa provides client strategy and support, manages social media pages, and engages in media outreach, strategic communications, event planning, in-depth research and video content creation.