Your communications team knows your brand inside and out. They live your mission, understand your audiences, and juggle the day-to-day demands that keep everything moving — from newsletters and social posts to executive messages and media requests.
So why would you need a public relations agency on top of that?
The short answer: perspective and partnership.
A PR agency isn’t there to replace your team — it’s there to strengthen it. The right agency becomes an extension of your communications function, helping your organization think bigger, move faster, and connect more meaningfully.
Agencies bring what internal teams often can’t afford to: bandwidth, specialization, and objectivity. They’re the extra hands when your team is stretched thin, the strategic counsel when you’re navigating a challenge, and the creative spark that helps a good story become a great one.
They also bring the outside perspective that’s nearly impossible to cultivate internally. When you’re immersed in your brand every day, it’s easy to lose sight of how the world sees you. An agency helps uncover new story angles, sharpen your message, and identify opportunities that might otherwise fly under the radar.
The most successful partnerships between internal and external teams happen when both sides see themselves as collaborators, not competitors. The internal team knows the culture, the brand voice, and the goals. The agency brings tools, relationships, outside perspective and storytelling expertise that elevate those goals to a broader audience.
Because at the end of the day, working with an agency isn’t about adding more people to the mix — it’s about adding more possibilities.
Strong communications don’t happen in isolation, they grow through collaboration, creativity, and trust. That’s where Devine + Partners comes in. We have more than two decades of experience working seamlessly with internal teams to help them do more of what they do best, while bringing fresh ideas and new energy to every project.
Want to see what we can make happen together? Let’s chat, send us a note at resteasy@devinepartners.com to get the conversation started.
