It’s no secret that interest in video content is rising faster than gas prices these days. With social media platforms prioritizing video in their algorithms, companies and non-profit organizations are finding success in short-form storytelling.
According to HubSpot, in 2021, nearly nine out of 10 people reported wanting to see more videos from brands. And with annual video views on the rise each year, it’s safe to say that this trend will continue.
At D+P, we’ve always been big fans of content creation – from feature stories to op-eds to videos. Lately, our focus has been finding a sweet spot where short-form video content can communicate our clients’ larger stories. Breaking stories into bite-sized pieces has proven effective at garnering attention and retention.
Check out three of our latest short-form serialized video content campaigns for our clients The CEO Council for Growth, VisionLink and The National Shrine of Saint Elizabeth Ann Seton.
The CEO Council for Growth: Discovery Starts with Me
With a mission to showcase Greater Philadelphia’s talent, mobility, and innovation in the cell and gene therapy sector, our team developed a video series to highlight stories of real employees. These videos illustrate how their work and personal lives thrive thanks to all that our region has to offer.
Have you ever wondered what it’s like to work in cell & gene therapy in Greater PHL?
For @Adaptimmune‘s Kobby Essien, it means working to bring therapies to patients, exploring new restaurants & taking trips to @PhilaMuseum.
Watch Kobby’s story here ➡️ https://t.co/sysoLEsDpu pic.twitter.com/PyzEq4ftKZ
— CEO Council (@CEOCouncilPHL) January 21, 2022
VisionLink
Having just completed a rebrand, VisionLink, formerly known as The Associated Services for the Blind and Visually Impaired, sought a dynamic way to alert current and prospective clients about its new name and the services the organization provides. Our team created short video segments with board members, executives and employees to showcase how the organization is helping to create a more accessible Philadelphia.
The National Shrine of Saint Elizabeth Ann Seton: Stories from the Sisters
Where there is a great history, there is a wealth of stories. Saint Elizabeth Ann Seton founded the Sisters of Charity of St. Joseph’s, the first community for religious women established in the United States, in 1809. Our team crafted a series of short video interviews with sisters from the orders that trace their lineage to the first native-born American saint to highlight Mother Seton’s influence in their lives. The series was shared on the Shrine’s social channels and the launch was distributed by Catholic News Service and appeared in several Catholic media publications around the country.
Are you ready to add video into your content strategy? Send a us a note at resteasy@devinepartners.com to see how we can work together to bring your brand’s stories to life.
